Marketing Planning - Central Wisconsin Christian School

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Marketing Planning

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Strategic Marketing for CWC

“How do we share and spread the story of Christian education?”

Recently I participated in a discussion webinar through Independent School Management on the topic of marketing our schools. At CEA Convention, I talked with another Christian School administrator who also is analyzing their marketing plan. As we prepare to transition to a one-campus setting, this also may make some changes to how we market and what we market as an organization. The Advancement Committee will be starting to work on a new formal marketing plan soon, but your input is extremely important in this process. Please complete this questionnaire —should be about a 5-minute process, depending on how detailed you choose to be. Results will be compiled and shared with the Advancement Committee to form a starting point in our discussions.

Marketing Survey - Fall 2010:

What is your role at CWC?

	Board			Staff
	Parent			Constituent

How can we be strategic in marketing Central Wisconsin Christian?

What part of CWC that you observe or work in directly can we better market? How?

What strengths of our school do we have where we can "share the story"? Do you have specific stories to share?

What current areas of marketing are you aware of that CWC is using?

	Chamber of Commerce			Website
	Radio Ads			Print Ads
	Magazine Ads			Community Guide
	Church Visits			Business Visits
	Direct Mail			Personal Visits

Based on these areas of marketing, what do you see as their effectiveness?

Recent research indicates a rapid growth in the use of online tools (websites, blogs, social media sites) as marketing tools for schools. In what ways can we better assist you in using these to market your classroom and our school?

What aspects of our school need addressing to make us better? Why do you think this, and how would it best be addressed?

(a) Spiritually (b) Academically (c) Socially (d) Physically (e) Emotionally

What do we do to better prepare students in the following areas:

(a) Spiritually (b) Academically (c) Socially (d) Physically (e) Emotionally

Any other feedback that you can give would be greatly appreciated!!! Feel free to list it here or talk to Gregg or a member of the Advancement Committee. Thanks for helping us make our school a better place and assisting in sharing the CWC Story!